Spreetail keeping head down in rapidly changing e-commerce world

Spreetail chief executive officer Brett Thome (top) talks with marketing manager Khushbaht Abdulloev last week in their new office space at Nebraska Innovation Campus.

Brett Thome compares Spreetail, the company he runs, to a duck. It looks calm on the surface, but below, things are going 100 miles an hour.

These days, a comparison to a small fish might be more apt. And that fish is swimming in a sea of sharks.

Spreetail is the Lincoln e-commerce company that burst on the scene last fall, announcing its presence with a name change and a move to Nebraska Innovation Campus.