The Combine welcomes International Ag-Analytics Company CropX with new ties to Nebraska

CropX Logo

CropX, a leading soil sensing and agricultural analytics company, has moved into the Combine Incubator at Nebraska Innovation Campus in Lincoln, NE. The company views its location in the Midwest as a strong opportunity to further enhance its farm management platform, after its recent acquisition of CropMetrics, a Nebraska based company with a long history of connection to the University of Nebraska.

“The CropX team is delighted to be adding a physical presence in The Combine at NIC, where we are able to participate in a vibrant community of agtech startups, and do so at a location within easy reach of many of our customers and partners,” said Vice President of Product John Gates.

Currently alongside CropX, the incubator space houses ag technology startups including Terrace Ag, Platform Cattle, AgBuild Studio, FarmAfield, and Ag Water Harvester. Since opening in October 2019, The Combine provides operational support to startups across the agriculture sector with the support of statewide partners such as University of Nebraska Institute of Agriculture and Natural Resources, Nebraska Innovation Campus, Nebraska Farm Bureau, The Daugherty Water for Food Institute, Husch Blackwell, Lincoln Partnership for Economic Development, NUtech Ventures, and the University of Nebraska–Lincoln’s Office of Research and Economic Development.

“We view the opportunity to have early-stage startup working alongside more mature and international companies brings a unique value to the incubator program,” said Matt Foley, program director for The Combine.

CropX is headquartered in Israel. The company recently acquired Nebraska based startup CropMetrics, adding more than 500,000 acres under management. CropMetrics customers will continue to be served under that brand and in the strong, unified platform that has made CropMetrics successful.

Daniel Duncan, executive director of Nebraska Innovation Campus has seen lots of activity at the newly opened ag incubator space.

“I am thrilled that The Combine continues to grow and add new companies at Nebraska Innovation Campus,” said Duncan. “The recent addition of CropX, an Israeli based company, is a major step in growing The Combine and NIC. We look forward to forging a strong and mutually beneficial relationship with CropX, the University of Nebraska and NIC.”

About The Combine
The Combine is a statewide initiative led by Invest Nebraska and The Department of Economic Development supporting high growth entrepreneurs in food and agriculture. The program consists of commercialization support through mentorship and a capital readiness program, networking events, a network of partnering producers across the state, as well as incubation space at Nebraska Innovation Campus. Learn more at

About CropX
CropX gives farmers an unmatched connection to their soil, offering proprietary soil sensor technology and cloud-based Ag analytics that integrate with irrigation systems. The affordable, easy-to-install CropX system helps farmers increase crop yield and quality and reduce water, fertilization and energy costs. Founded in 2015, CropX is backed by world-leading strategic partners and investors. Learn more at