Brand Archetype: Attract & Retain Ideal Clients & Employees Workshop

Thursday, May 16, 2019 - 11:30am to 12:30pm

The workshop is hosted by NBDC and will be held in the NIC Boardroom located on the 2nd floor of the Innovation Commons building. In a market where every brand is fighting for the customer’s attention, knowing and building upon a brand archetype allows organizations to cut through the noise and effectively speak to ideal clients and employees. Brand archetypes create brand meaning, align ideal customers with an organization’s offerings, increase brand trust, and most importantly define and clearly articulate an organization’s core values. Guest speakers include Senior Marketing Consultants, Rachel Henry and Will Hays with UNANIMOUS. Lunch will be provided. To register to attend in person, please visit: To register to attend via webinar, please visit: The deadline to register is May 15 @ 5:30 p.m.